Amethyst is an extremely popular crystal. There are other colors of amethyst which include luscious, natural pinks and pale lavenders and lilacs and heat-treated varieties in sunset oranges, tawny root beers, and burnt siennas.
Deep violet, royal grape jelly purple, indigo, and even reddish-purple colored amethyst crystals have been the most sought after selections.
The most striking of purple amethyst are the darker purple crystals, which resemble the color of sweet, dark concord grape jelly, therefore giving them a juicy and gemmy appearance.
These clusters are deep and rich in color and have beautiful and well-formed crystal points.
Some people believe that crystal points in clusters direct more energy upwards in a collected effort, therefore radiating more energy.
Amethyst is associated with spiritual awakening and awareness, elevation, mystique, intuitive consciousness, protection and relaxation.
It's very common to see amethyst geodes and clusters placed in homes, offices, meditation studios, wellness centers and so forth. Especially large, stately pieces.
In ancient times, amethyst was considered a stone of royalty and exaltation.